An apple a day Calendar

Promotional products  are rarely thought to be used for anything more than give aways. Promotional products are used to support a brand image, inspire a moment or feeling,  create a reminder, reward employees, and create incentives.  These are just a few examples of what promotional products can do. This apple a day calender is a far cry from the typical promotional calendar but it conveys a strong brand message and will be sure to catch a lot of attention.

Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider. This is because the AOK’s main goal is keeping customers healthy. “An apple a day keeps the doctor away.” They brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialised tube made of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions


~ by BRANDED Solutions on January 14, 2010.

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