cynical generation Y

 Generation Y is the most cynical generation when it comes to marketing and advertising. I know this because it is my generation. We hate to be sold to but at the same time we demand more from a brand than any other generation. A funny trend has surfaced though, gen Y likes to wear branded clothing as a way of poking fun of consumer culture; Ironic, no? I must admit that I fall into this category. I love to sport branded clothing of companies large and small. It makes me think many companies can benefit from branded apparel.



~ by BRANDED Solutions on July 22, 2009.

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