Direct Mail Campaigns

2008 New Award Layouts_A2.inddHere is a clever direct mail promotion done by BMW that appeals to the James Bond in all of us. They sent Porsche drivers a mysterious envelope containing an Mp3 player with a spoken message inviting them for a test drive. An Amazing 72% of these cold prospects responded to the invitation! (Source: direct daily)

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~ by BRANDED Solutions on July 13, 2009.

One Response to “Direct Mail Campaigns”

  1. […] to talk about himself; he wants to learn about the company and its needs. He wants a relationship. Direct mail campaigns are the other tool he utilizes. We send out dozens in a year. Each campaign is unique and tailored […]

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