Guerilla paper rims

You feel good when you where a new outfit, right? So why wouldn’t your car feel good with a new set of rims? The global rim producer “Keskin Tuning” wants to represent his products in an impressive and realistic way to show what cars really want in a very humorous manner: stylish rims from Keskin.The paper rims where provided with discount coupons. 

Promotion’s kick-off was the grand opening of Loop5 shopping centre. As a Keskin store is right next to the shopping centre, customers could cash in the discount immediately. Furthermore the flyers are deployed at tuning fairs in 2010. During the campaign period Keskin stores in the promotion areas recognized a significant increase in new customers.

Agency: Saatchi & Saatchi X Frankfurt, Germany.

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~ by BRANDED Solutions on February 19, 2010.