Nike (red) laces, Fighting AIDS

Simple promotional products can be used to promote a big cause. In this case its red shoe laces by Nike that have been launched in 13 countries around the world, a campaign timed to coincide with World AIDS Day. The Nike (Product) RED laces are designed to fight AIDS in Africa, with 100% of the profits going to the Global Fund and to Nike football-based programs.

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~ by BRANDED Solutions on December 2, 2009.