How an Umbrella Bag Can Make a Difference
Drinking water in the dry region of Northwest China omes predominantly from the small amount of rainwater. Their aim was to raise awareness to colect donations. People use umbrella bags during rainy days. Therefore, they used this unique media to deliver their message that a few drops of rainwater makes a thirstquenching drink in Northwest China. When used, it looked like the rainwater was filling up the bucket, cup or bowl on the bottom. Thanks to the kind donations, people in Northwest China can now access cleaner water on a more regular basis.
Agency: Grey Hong Kong, China.
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